• May 12, 2008
• Posted by Jannine

The Meeting Of The Outdoor Minds

When Paige Boucher, PR Relations for Mountain Hardwear & Montrail. contacted me about the Second Annual Media Trends Retreat, I immediately responded with an ACCEPT once reading the agenda. Words like “change”, “sustainability” , “issues” and “Leading” really caught my attention. Historically, most of my blogs are directly associated to many of the issues that will be discussed during this retreat. These issues target sustainability in the outdoor industry and how our acts can trickle down to help make a change. The idea of this retreat is to gather journalists as well and CEO’s, presidents, marketing and pr folk from the industry to discuss and roundtable such issues.

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• May 08, 2008
• Posted by Jannine

Sisters in the Steeps

This article was posted by Gale Dahalager…one bad %#$ lady for sure.

It was the second annual Sisters in the Steeps in Silverton, Co. Touted as “a chance for us to collaboratively discuss ways to better the industry we love and to spend a weekend encouraging and learning from the brightest female minds in snow sports.” I knew I had to make the trip this year. I have also heard and read all the epic reviews about the skiing in Silverton. This weekend provided an inexpensive way to finally taste the goods myself. With only one lift that drops you off at 12,300 ft., and the option to hike to the top of the peak at 13,487 ft., for most of the season Silverton Mountain Resort offers guided skiing only on their 1819 acres of skiing. You can ski down both sides of the peak and main ridge, finishing your run at the road where a shuttle bus picks you up and takes you back to the resort base. During early season and late season, however, they do allow unguided skiing with most days having less than 80 skiers on all of the terrain.

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• May 01, 2008
• Posted by Jannine

The North Wind is My Buddy

I cannot believe how quickly ONE year can pass by. This time last year a community of people had their lives turned upside down. On April 29, 2007 we lost our good friend Alan Rooney to a climbing accident in the Tetons. Another good man, Jonathan Morrow, also lost his life in the same accident.

Losing Alan to the mountains was not a big surprise to most who knew him well. He lived and played hard in the hills. It was his life, his religion, his true love. The real surprise was the major void that was left in a community of people who were deeply affected by Alan’s life and friendship.

Read On…

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